Tag: dma code list

How do you calculate DMA?

DMAs are determined by the Nielsen Company and impact the cost of advertising in a specific area. The more viewers ...

How do you calculate DMA?

DMAs are determined by the Nielsen Company and impact the cost of advertising in a specific area. The more viewers ...

What is a DMA rank?

What are the Nielsen DMA rankings? A DMA is a “Designated Market Area” — each DMA is a geographical area ...

How do you calculate DMA?

DMAs are determined by the Nielsen Company and impact the cost of advertising in a specific area. The more viewers ...