5 Benefits of Software Localization
- Increased market share and international sales. …
- Reaching out to new users and customers. …
- Ensuring better understanding of product functionalities. …
- Reducing support costs. …
- Gaining competitive advantage.
although, What is the difference between localization and globalization?
Localization is the adaptation of a resource or product to fit the demands of one specific culture or locale, while globalization is the adaption of a particular resource to fit the demands of multiple cultures and locales.
Besides, What are the disadvantages of localization?
Disadvantages of localization:
- One-sided development of man-power.
- Mobility of labor gets decreased. ADVERTISEMENTS:
- Economic development of a country becomes lopsided.
- Fear of unemployment and economic difficulties.
- War may devastate the particular industrial area.
however What is the difference between contextualization and localization? As nouns the difference between localization and contextualization. is that localization is the act of localizing while contextualization is the act or process of putting information into context; making sense of information from the situation or location in which the information was found.
so that What are the pros and cons of localization?
Localizing Your Campaigns – the pros and cons
- It’s no longer enough to have a strong brand identity. …
- Relevance. …
- Increased Value. …
- Good localization can be achieved through content tweaks’ …
- If localization isn’t done well it can negatively impact your brand. …
- Technology cannot replace your regional marketing support teams.
What companies use localization strategy? Popular examples of well-crafted localization strategies are Coca-Cola, Microsoft and Nike. At Ulatus, we track brands that do exceptional work with their content localization and shatter language barriers to increase their presence in global markets.
Table of Contents
Which comes first localization or globalization?
If you are going for a specific locale, localization is the key. If you are planning to go global, start globalizing. Localize only when you get the local audience that is worth translating for.
What are the main elements of localization?
These elements include text, layout, graphics and multimedia, keyboard shortcuts, fonts, character sets and locale data, as well as the product’s build process and packaging.
What is localization and its advantages?
Localization will give you a competitive edge
Local businesses may be able to gain the trust of an audience much more easily than an outside player. … Global competitors: If your competitors aren’t localizing their product, you will have a clear advantage and be able to get a firm foothold in the new market.
What is a localization strategy?
Localization strategy is how a company adapts its message to a particular language or culture. … Localization strategy is your plan to make any needed modifications in tone, imagery and subject matter to successfully connect with the local customer.
How do you overcome the following disadvantages of localization?
To overcome the disadvantages of localisation of industries, decentralisation is recommended. Decentralisation refers to the policy of dispersal of industries, whereby an industry is scattered in different regions of the country.
What is an example of contextualization?
Frequency: The definition of contextualize means to analyze a word or event in terms of the words or concepts surrounding it. … An example of contextualize is to keep feminist perspectives in mind when reading a novel written during the women’s civil rights movement.
What means localization?
Localization is the adaptation of a product or service to meet the needs of a particular language, culture or desired population’s “look-and-feel.” … In some business contexts, the word localization may be shortened to L10n.
How can we overcome the disadvantages of localization?
To overcome the disadvantages of localisation of industries, decentralisation is recommended. Decentralisation refers to the policy of dispersal of industries, whereby an industry is scattered in different regions of the country.
What are examples of localization?
Examples of localization include changing changing z’s to s’s for British English. In addition to idiomatic language translation, such details as time zones, money, national holidays, local color sensitivities, product or service name translation, gender roles and geographic references must all be considered.
What is the difference between localization and indigenization?
is that localization is the act of localizing while indigenization is the fact of making something more native; transformation of some service, idea etc to suit a local culture, especially through the use of more indigenous people in administration, employment etc.
What is good localization?
Good localization will take into account established cultural norms and societal attitudes. It should go beyond translating a list of text strings to make sure that the chosen language is correct in context.
What is localization strategy?
Localization strategy is how a company adapts its message to a particular language or culture. … Localization strategy is your plan to make any needed modifications in tone, imagery and subject matter to successfully connect with the local customer.
What are some examples of globalization?
Examples of Globalization
- Example 1 – Cultural Globalization. …
- Example 2 – Diplomatic Globalization. …
- Example 3 – Economic Globalization. …
- Example 4 – Automotive Industry Globalization. …
- Example 5 – Food Industry Globalization. …
- Example 6 – Technological Globalization. …
- Example 7 – Banking Industry Globalization.
What is the concept of localization?
Localization is the adaptation of a product or service to meet the needs of a particular language, culture or desired population’s “look-and-feel.” … In some business contexts, the word localization may be shortened to L10n.
What is an example of localization?
A good example of their localisation is what they did in Ireland; adding Irish names such as Aoife and Oisín. A better example of localisation is what they did with their campaign in China. … Instead of names, they used terms such as “close friend”, and “classmate”.
What are localization tools?
A localization tool is a specialized software that helps software developers, project managers, and translators to localize software, applications, documents, and other content. With a localization tool, the translation quality can be increased and the consistency is maintained.
What is localization give an example?
Examples of localization include changing changing z’s to s’s for British English. In addition to idiomatic language translation, such details as time zones, money, national holidays, local color sensitivities, product or service name translation, gender roles and geographic references must all be considered.
What is the difference between localization and translation?
Translation vs localization: what’s the difference? Translation is the process of changing your text into another language, but localization is far more wide-reaching. It considers the cultural, visual and technological aspects of changing a site for users in different languages.
What are the disadvantages of Coca Cola localization strategy?
The main disadvantage of the Integrated strategy is that it will add to the costs of localization. This sometimes make it unjustifiably high for smaller companies. A localization strategy addresses customer behaviors, purchasing habits, and general cultural differences in each country it operates.
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