Who is Klava Koka and What is Black Star?
Who is Klava Koka?
Klavdiya Vadimovna Vysokova (Russian: Клавдия Вадимовна Высокова; born 23 July 1996), known professionally as Klava Koka (Russian: Клава Кока), is a Russian singer, songwriter, and YouTuber. She was born in Yekaterinburg and later moved to Moscow with her family during her teenage years. After completing her secondary education, she enrolled in the Russian Presidential Academy of National Economy and Public Administration to study public service and management.
Klava Koka began her professional career in 2015, being signed to the prestigious Russian record label Black Star after winning the casting show Molodaya krov (“Young blood”). Her journey into the music industry started as a pursuit of passion, and through numerous singing competitions and local performances, she emerged victorious in the ‘Molodaya krov’ casting show, marking the beginning of her professional career.
The vibrant force in the Russian pop scene has taken the charts by storm! Klava’s electro-pop sound, infused with energetic dance beats and catchy melodies, resonates deeply with fans and collectors alike. In 2015, she released her debut studio album Kusto, consisting of country pop songs. That same year, she participated in the music competition show Glavnaya Stsena, the third Russian incarnation of The X Factor, despite facing criticism from celebrity mentors.
Her early experiences with music and her academic journey shaped her worldview and creative ambitions. As a teenager, Klava developed a passion for vinyl records, which inspired her melodic approach as an artist. Today, she stands as a successful artist who has redefined her craft from her humble beginnings as a ‘girl next door’ performer.
What is Black Star?
Black Star is a Russian record label and production company that has gained significant recognition in the music industry. The label’s roster includes various artists such as Egor Ship, Klava Koka, Nazima, and Natan, among others. In a short period, Klava Koka achieved popularity as part of this prestigious label, known for fostering the careers of emerging talent. Black Star was created thanks to the efforts of a well-known rapper and continues to be a launching pad for new musical stars.
The Impact of Klava Koka on Modern Russian Pop Music
Klava Koka is a popular young Russian singer, and a member of the Black Star music label, which is home to the most successful pop and hip-hop performers in Russia. With hit songs like “Crush,” “Точка,” and “Шкура,” Klava Koka has become a household name in Russia and beyond.
Her vibrant beats and colour-saturated performances command attention. However, it’s her yearning, captivating vocals that have made her one of Russian pop music’s most influential figures today.
Klava’s own music videos have already garnered tens of millions of views on YouTube. Recently, she issued a collaborative song with her alleged boyfriend, also a bold young singer and blogger, Morgenstern. Their video gathered 27 million views in just two months.
Moreover, Klava’s influence on modern Russian pop music stems from her ability to engage with contemporary trends and her collaborations with popular figures. She effectively bridges the gap between foreign hits and Russian audiences.
One of her innovative approaches includes translating and reimagining popular songs, drawing significant viewership and interaction on platforms like YouTube and Instagram. For example, Klava imagined what our favorite songs would sound like in Russian through the #КлаваТранслейт (Klava Translate) rubric on her YouTube channel. One of her most successful covers was Despacito, in 2017, amassing almost three million views on YouTube.
Additionally, Klava Koka made a cover of the Latin tune, changing the meaning to sing about pure love, asking a man to come slowly (despacito) to her.
As we eagerly anticipate her future musical endeavors and the continued growth of her YouTube channel, one thing is certain: Klava Koka will continue to be a pop princess with a YouTube twist, enchanting audiences with her music and infectious personality.
What Led Klava Koka to Join Black Star Record Label?
Klava Koka joined Black Star Record Label in 2015. She became one of the artists under the label founded by Timati, known for producing hip hop, contemporary R&B, and pop music.
She auditioned for the Molodaya krov program in 2015, winning the competition, which led to her signing with the Russian record label Black Star as part of her prize.
Moreover, Klava Koka, a Russian YouTuber, performer, and songwriter, made her professional debut in 2015 after her victory in the Molodaya krov audition program. This success was a significant factor in her joining the label.
Her unique style and quick rise to popularity also contributed to her association with Black Star, allowing her to achieve incredible fame in a short time.
